Oumou Aidara
Transdisciplinary Artist
& Creative

Creative direction, narrative design & embodied storytelling

View Work →

“I’m passionate about embodied storytelling and liberatory narratives.
As the founder of Sport Is For Everyone, I build creative spaces that make movement more accessible, inclusive, and human again collaborating with brands and communities that share these values”

My skills includes

✦ Creative Direction & Concept Development
✦ Campaign Strategy & Story Consulting
✦ Writing, Copy & Narrative Development
✦ Filmmaking, Editing & Photography
✦ Speaking & Workshop Facilitation

→ Let’s collaborate on something meaningful.
→ Reach me at hi@oumou.de

  • For brands, NGOs, studios, and cultural organizations
    I build stories that move visually, emotionally, and socially.
    My focus: human-centered narratives that blend movement, identity, and justice.

    What I offer:

    • Creative direction for campaigns & brand stories

    • Narrative strategy & storytelling consulting

    • Scriptwriting + concept development

    • Mood films & short-form video direction

    • Visual identity support for movement & sport projects

    Ideal for:
    Sport brands • Outdoor brands • Cultural orgs • Editorial teams • Social impact initiatives

  • Cinematic, intimate, atmospheric content rooted in movement, psychology, and place.
    Whether for campaigns or community work, my goal is to tell stories that feel alive.

    What I create:

    • Cinematic Reels

    • Athlete portraits

    • Editorial photo stories

    • Short interviews

    • On-the-ground reportage

    • Social media content (full packages available)

    Deliverables:
    1–3 day shoots • 3–12 reel packages • 12–40 image sets
    (Custom quotes available based on scope.)

    Ideal for:
    Small brands • gyms • wellness spaces • boutiques • NGOs • community orgs • creators • apparel brands

  • I speak and teach at the intersection of sport, justice, inclusion, movement, and storytelling.

    Topics include:

    • Inclusive & safe sport environments

    • Embodied storytelling

    • Creative direction for community narratives

    • Mental health + movement

    • FLINTA* safety in public spaces

    • Liberatory sport futures (SIFE framework)

    Formats:
    Keynotes • Panels • Roundtables • Workshops • Moderation

    Previous partners:
    Nordic Embassies • Bündnis 90/Die Grünen • APR Magazine • Peak Performance • U.S. Embassy Luxembourg • Soul of Nations Foundation

  • Rooted in my work with Sport Is For Everyone, I help organizations build more inclusive, accessible sporting cultures.

    Support areas:

    • Inclusivity audits

    • Community research

    • Safety protocol recommendations

    • Program & campaign design

    • Narrative reframing for movement spaces

    Ideal for:
    NGOs • charities • running collectives • community organizations • city programs • sport startups

  • For early-career creators, athletes, or multipotential artists.

    What we can work on:

    • Narrative building

    • Content direction

    • Personal brand clarity

    • Portfolio reviews

    • Creative career planning

    Monthly or single sessions available.

Let’s create something meaningful together
→ Email: hi@oumou.de

SERVICES

Creative Direction, Storytelling & Inclusive Movement Narratives

Sport is for Everyone

☆

Sport is for Everyone ☆

↳ Social Practice

Sport Is For Everyone (SIFE)

Founder & Creative Director of S.I.F.E — A Global Platform for Inclusion in Sport

A global platform I founded to build safer, more inclusive, and liberatory sporting spaces. Through storytelling, community research, and on-the-ground interviews, SIFE amplifies grassroots movements and challenges the inequalities shaping who gets to move. We create resources, media, and connections that make movement more accessible for every body.

→ Visit The Platform