Oumou AIDARA

Through my Sports Intersection project and personal journey, I leverage social media to foster conversations around sports, DEI, and social justice. Beyond simply sharing content, I engage with my community on platforms like Instagram, YouTube, and my podcast to inspire action and inclusivity. I collaborate with brands to advocate for active lifestyles and inclusive spaces, using my platform to amplify voices and drive positive change.

I provide DEI consultancy to help brands create inclusive campaigns and strategies. With experience speaking at conferences and contributing to panel discussions on intersectionality and climate justice, I guide organizations in fostering equality and inclusion. I also work on analyzing campaign impacts and co-creating event programs, with a focus on diversity in sports and global contexts like Europe and Senegal.

I create films and written work that focus on social and environmental justice. From directing a film on climate and social justice in Germany and Senegal to co-directing a documentary on a Turkish-German artist, my storytelling amplifies marginalized voices. With contributions to books and articles, I use film and writing as tools to inspire change and drive meaningful conversations.

While medium format photography is my primary tool, I am not limited by it. I capture stories that resonate with me, using both analog and digital formats to highlight resilience, beauty, and power. My work goes beyond sports to celebrate diverse perspectives and the strength of individuals and spaces. I focus on delivering meaningful imagery that connects with audiences, always mindful of the context and position from which I capture.